PartnerPerform Blog

I first discovered SpotRunner back in May, and not a moment too soon. As a vocal advocate of offline/online ad synergy, the idea SpotRunner proposed was music to my ears– cheap TV advertising for all, managed on a robust web-based platform. SpotRunner provides ad production services as well, offering generic ad creative ready for customization.

“Spot Runner is the world’s first television advertising agency that’s Internet-based and designed to be used by local businesses. Now local businesses can conveniently and cost-effectively harness the power of high-quality, targeted television advertising to reach their customers and sell their products and services. With Spot Runner’s revolutionary approach to commercial production, media planning and media buying services, local businesses can now more easily and affordably produce a TV ad and purchase a targeted TV advertising campaign.

Last week, SpotRunner had yet another brilliant idea. On September 21st, SpotRunner launched an affiliate program in the CommissionJunction affiliate network:

At Spot Runner, we are tapping into a never-before-served, multi-billion dollar market – giving you as an affiliate a unique opportunity to earn thousands of dollars by referring the owners of local or small and mid-sized businesses to our simple-to-use website.”

Very exciting news, well worthy of a merchant spotlight here at the PartnerPerform blog. Let’s take a look at the payout detail:

1 sale / month = $75 / sale
2 sales / month = $87.50 / sale
3 sales / month = $100 / sale
4 sales / month = $112.50 / sale
5 sales /month = $125 / sale
6+ sales / month = $137.50 / sale

EXTRA BONUS:
$50 bonus for your very first sale!
60-Day Cookie Life

Not bad. While local tv advertising is a competitive, nearly saturated market, SpotRunner could potentially develop a level of differentiation that yields a new breed of keyword searches. However, this is an uphill fight– SpotRunner is stepping into some very busy SERPs…

On topic blogs, news/information sites, and other B2B web-communities should do very well with SpotRunner. As the brand becomes more recognizable throughout the internet marketing space, affiliates can truly help SpotRunner execute and build its client base.

I did notice one clear negative to SpotRunner that needs to be mentioned. SpotRunner has set its Action Referral Occurrences in CJ to “1″, meaning that SpotRunner does not pay a commission on return purchases after the initial purchase. If an affiliate connects SpotRunner with a valued client that purchases multiple campaigns in a 60-day period, SpotRunner will only reward them for the initial purchase. Affiliates will NOT like that… My suggestion to SpotRunner? Re-evaluate this very soon– determine the cost of extending the action referral occurrences, then compare this to the business they may lose due to this policy. In my experience, immediate returning customership is slow enough that the cost of extending their ARO policy may be trivial.

SpotRunner offers a truly unique, revolutionary service to its clients– and an exciting program for affiliate marketers. While the market may be busy and the policies slightly awkward, SpotRunner still provides a very fresh, lucrative offer to affiliates.