New Merchant Spotlight: DNA11.com
By nature, art is an uniquely personal phenomenon– personal, yet collectively loved and appreciated. Today’s spotlight merchant produces a very new kind of art, an art that is more “personal” than art has ever been.
“DNA 11 creates personalized and original abstract art from a sample of your DNA or fingerprints. Each piece is as unique as you. Personal. Beautiful. Absolutely one-of-a-kind. Modern masterpieces that are truly the timeless portraits of this millennium. DNA 11’s art has been featured in WIRED Magazine, Playboy, CARGO, Wallpaper, Metropolitan Home, Elle Décor, USA Today, The Wall Street Journal, HGTV, Fashion TV, Discovery Channel, to name a few.”
Here’s a sample of DNA 11’s product offering:
Very wow. So the product is very new, very unique, and its market is virtually untapped. How is the affiliate program offer? DNA 11 run’s their affiliate program in Commission Junction, with a generous offer. Here’s a breakdown:
15% commissions
$650 average order
Typical payouts of $100/order
90 day cookie duration
Performance Incentives
“Top quality eye catching creative”
Dedicated support & management
15% of $650 average orders is not bad at all. If you have a highly targeted audience, say you run an interior design or modern art blog, you can make a killing with the DNA 11 program. If you run a mall, coupon, or incentive site, don’t expect this brand to convert well…
While writing this blog, I got to thinking- 90 day cookie duration? This could have been an opportunity for DNA 11 to get really creative. Instead of offering a “cookie duration”, offer the affiliate partner “ownership” of that customer’s DNA sequence. I’m serious.
Okay, what I’m really saying– offer unlimited cookie duration. If they’re the last referrer, they get the sale for the life of the customer. However, it is some damned sexy PR to sell this as “you own the DNA sequence of the customer for the rest of their lifetime”.
Okay. Moving right along. I’ve got two negatives to point out about DNA 11. First, a beef about their “Top quality eye catching creative”. Their animated creative is nice, but at least offer a variety of creative to affiliates. All they offer are animated gif’s. Some of these are pretty attractive, but they need to offer a static creative option to their partners. Here’s a good example of their creative:
Second, a word of caution for those working with this merchant. If you run a blog or website with an audience that is interested in interior design or modern art, this can be an excellent program for you. If you don’t, expect this program to convert poorly. Their EPC in CJ will be pretty ugly, but I hope that does not deter affiliates with a targeted audience from promoting this merchant. For those who don’t have such an audience, expect to see a low EPC out of this one…
DNA 11 may end up with a low EPC, but their payout will always be high. When you do get a sale from this merchant, you’ll get a nice check. I chose to spotlight this merchant for two reasons: first, they offer a killer product; second, they have a generous offer. If I owned a well-targeted website with a related audience, I’d promote them in a hearbeat…
2 Comments so far
Leave a reply
As director of affiliate programs at DNA 11, I would like to add a few comments to the review of our program. First off, I welcome all observation and comments about our program, especially in the form of constructive feedback (such as the review above). So a special hat tip to Michael for spending the time in doing the review. I also talked to Michael on the phone and introduced myself after he brought his blog post to my attention, and I’m confident we are already on pace to have a great relationship.
And that’s really what effective affiliate marketing is all about. Building Relationships. I want to emphasize that is key strength with our affiliate program - the focus on relationships. As we grow our program, naturally it will get better as we apply the intelligence learned in what works and what doesn’t. My goal is make sure, every affiliate gets the tools, access and support they need to be successful. We’re in this for the long run, so what you get with us is a no-bull ethical strategy in an industry that is often saturated with get rich quick scams.
Key things to understand about DNA 11:
- We’re a niche product that caters to a select audience. It’s not for everyone. But when our product does convert, it pays out very well.
- We are a new company (1 year old) that is still relatively unknown, but our growth is exponential. Now is the time to get onboard, so you can grow with us.
- Our affiliate program will only get better and stronger. Progressive change is the only constant. Our philosophy will always be quality over quantity (this applies to our partner selection process as well).
- We will try to ensure our program is as attractive and competitive as possible. For example; CJ does not offer “unlimited cookies duration” and they recommended 45 days to us. We chose to double the standard on CJ.
- We will always cater to our affiliates. We are flexible and willing to customize the program for you. Example; if you need static creative, let me know and I’ll get you some. I have already updated our program profile so that you can redirect URL’s and create custom links.
I’m very excited to roll out this affiliate program and work with our affiliates. I wish you all continued success and please feel free to contact me if you have any questions, concerns or suggestions.
For more information, our affiliate page on DNA 11 is www.dna11.com/affiliates
Geoff Marcy
director of affiliate programs
DNA 11
Kudos to Geoff Marcy of DNA 11 for sharing some valuable insight about his brand and its affiliate program. I got a chance to speak to Geoff on a few occasions and can say that he is a straight-shooter, and a talented AM.
I can endorse Geoff and DNA 11 with pride. Thanks for your comments Geoff.